Software: Proprietary

Online sportsbooks that use proprietary software mean that their software is developed and managed in-house and not by another company. Some sportsbooks use other software providers that focus on all aspects of a sportsbook including the CRM, odds and risk management. Other bookies prefer to manage this themselves so they can make changes and improvements faster and not have their data and software at risk of being tampered with by another company.

Most sportsbooks use a software solution to manage their book, odds, sports and players but there are some that manage this themselves.